As a digital CD from an integrated background I always think messaging, customer journey and content strategies to support the desired outcome. I write the strategy, creatively lead the planning and I deliver the creative. I produce design and lead TOV. I’m experienced delivering more creative customer journeys, UX/UI and can deliver up to layered PSDs and fully marked up wireframes. I will spec all interactions and work closely with the dev. team to deliver and lead the user testing.