The illustrations used new improved (human) fingerprints in a humorous and engaging way. These were able to illustrate how the values would deliver the brand vision and to land very hard and direct messages about each of the 4 values – People, Excellence, Together and Integrity. The idea was to deliver a wide variety of guerilla type messaging and different ways to get the message over to engage different audiences all on the brand message – Better Futures. I delivered headlines, messages, ambient and display for walls, watercoolers and around desks, in canteen, up stairs and even in the toilets. I delivered film, a learning app, intranet site, posters, wall and site dressing and a manager’s pack that included a pack of cards, each value being a different suit and each suit describing the behaviours and attributes of the value and in each pack of cards was a card trick, and, appropriately, a maths trick to encourage interaction.