Membership Club for Civil Servants
CSMA Club has provided a wide range of motoring and leisure benefits to Civil Servants since 1923.
Today the club needs to appeal to everyone from the post office mail delivery van driver to the head of procurement at the MOD. It’s one club that means different things to different people: for some it’s about motoring and travel, for others about exclusive deals, for other the community and social groups. Our role was to develop distinctive acquisition, CRM and membership campaigns