Do bands, not bills
DividaBill is a start–up aimed at student house sharers. It creates a single bill for all household bills and collects money direct from each housemate’s bank account. So no more awkward chasing. The campaign involved Facebook ads, email and landing pages
A house share should be fun. DividaBill means you can ‘do bands, not bills’ or ‘Do nights out, not bills,’ or ‘Do Happy hour, not Bills. I proposed social media ads and content supported by email to dedicated landing pages. We tested different creative and we were able to adjust the campaign weighting as the results came in. This included these 6 second ads in Facebook – a great way to use the medium and grab attention.
