From my back catalogue.
Goldfish was a watershed brand. Before Goldfish, the credit card market was dominated by Barclaycard, and it was pretty dry. Goldfish redefined the sector. It brought humour, style and attitude. It was the UK’s most successful Credit Card launch ever – £29CPA, 1 million card holders in year 1, IDM case study on launching brands. It was so successful it became a bank and in my 6 years on the account I launched loans, insurance and other products.