Not for profits
For two years my consultancy (daisy/dm) was Sightsaver’s DM agency. We delivered all appeals and one of the projects we did, as the creative agency, was to test a more positive approach against a traditional needs based appeal. We did this first in press inserts before committing to direct mail. The more positive, celebration of sight restored out-pulled the traditional approach,
Our Christmas appeal achieved a 10% response and a whopping 29:1 ROI. It was so successful it was pushed out globally and repeated yr on yr. The Calendar pack was a very simple, very direct response mailing celebrating successes and the people helped. it built on my deeper NFP experience for clients including SOS Children’s Villages, World Vision and family action.
Pitch winning work for RNIB with KNAS, Also relaunch of Diabetes UK (going back to my time at DP&A) and VSO
Pitch winning concept, script and story board with the Good Agency, put together by others
Facebook App as engagement with SOS Children’s Villages, a psychometric test – are you the sort of person who would sponsor a child? Also Family Action and the Charity for Civil Servants proving efficacy of direct mail in some segments and the need to find alternative channels for others
My not for profit portfolio.
