Time for Can
Brand TV campaign for Parkinson’s UK. As creative lead of the in-house creative team leading on the TV ad, including 30 second, 4x 10 second executions, 9 long form videos, outdoor campaign and social media campaign. It was the most comprehensive campaign the charity has run, integrating with the Q4 DM campaign and delivering positive impact on key campaign metrics, significantly shifting brand awareness and condition understanding. Also seeing a healthy increase in donations.
The 30 second TV ad. It launched in the ad break of Bake off. 10 second versions extended the campaign.
The campaign ran over outdoor, using digital poster sites across the UK. I developed digital statics and video boards using shorter cutdowns working without sound including transvision in all major train stations across the nation. This was space donated to the charity by a media company inspired by our work, and with a proximity to the condition.
A selection of the 9 longer form videos. I set these up, interviewed the people and directed the filming and edits. Telling people’s stories is privilege, doing it well is the duty.
