My tenure at Parkinson’s UK between 2020 and 2023 – before rebrand in 2025

Below showreel: I created this to engage other teams across the organisation with the creative offering. This was part of a bigger program of brand training and to move towards an integrated marketing approach. The film will give you an idea of the work I produced while Brand Marketing Creative Lead, for more just scroll down, or go back to portfolio.

Parkinson’s UK Health Information: These had been a long-term problem at Parkinson’s UK. Although they were often a fist experience of the brand they hadn’t been updated or reviewed for many years. I brought them inline with the branding and introduced a new, developed illustration style. I divided them for easy reference into groups and introduced colour coding. I also set these up as print on demand items to manage stock and reduce warehousing.

Special Events: Big Comedy Shake Up is a special event for high value donors. HNW supporters buy a table and bid in an auction, the entertainment is star studded and raises large amounts every year. The problem was it had been styled to look exactly the same as the lower value ‘Shake with Laughter’ (see below) which is a comedy event in the comedy store and costs £25 entry. It was my initiative to restyle BCSU in a more premium way, and SWL more appropriately. The clarity benefited both events with BCSU outperforming previous years by a considerable amount.

Special events: ‘Shake with Laughter’, purposefully not quite as premium, but still a right good laff!

Events marketing: All events, brought together under the same branding.

Magazines and supporter comms.

Sub-branding: I kicked off a brand architecture work when I joined Parkinson’s UK. The architecture was all over the place, and there was a tendency for teams to develop their own branding for products. I put in place a process and logic to this which helped to lock things down and build a more cohesive brand. Below are two identities I developed.

Parkinson’s Connect: a new initiative to connect health services and people with Parkinson’s at pont of diagnosis. See fuller case study here

Celebrity supporters: Alex Echo is an Artist who has Parkinson’s. I worked with him developing the partnership with Next. His gift was a design for T shirts and homewares carrying the word LOVE, with all proceeds going to the charity. So around this, I built the concept ‘Share the Love’ which Alex got fully behind, Next loved it and ‘share the love’ went on to become one of their most successful ever charity partnerships.

Celebrity supporters: The partnership with Alex Echo and ‘Share the Love’ led on to another, this time with Hydro, makers of Rowing Machines  that come with a Peleton style program. Exercise is hugely beneficial and can alleviate and delay Parkinson’s symptoms. My creative direction was ‘Row it Back’ which spoke to Alex, and gave everyone something to rally around and get excited by with in-store events.