Hello
I’m an award winning integrated Creative Director and Strategist with over 30 years experience in some of the UK’s top agencies, running my own shop and as a consultant with leading brands.
As the Integrated Marketing Lead at Prostate Cancer UK I introduced creative direction and an integrated approach, as Brand Marketing Creative Lead at Parkinson’s UK I brought lived experience storytelling to the fore and made co-creation with the community a staple. This followed many years of hard nosed commercial experience working mostly in the financial services sector.
My own agency (Daisy, 2006-2020) was a financial specialist with clients including LV=, AIG, Ageas, Canada Life, AXA, The Pensions Advisory Service to name a few. I delivered integrated campaigns, websites and campaign strategy. Charity clients included Sightsavers, The Charity for Civil Servants and Family Action creating their DM appeals and pro-bono for The Big Issue Foundation. Learn more about Daisy here.
Thank you
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Prostate Cancer UK
Prostate Cancer UK embraced the idea of integrated marketing and created the role that I filled.
As Integrated Marketing Lead, I led the digital marketing and product marketing teams at Prostate Cancer UK with responsibility for the relationship with the digital performance agency. CPM, CTR, CPA were daily currency – and how to inch it up with creativity. I introduced an integrated marketing approach and a focus on Creative Direction to bring all teams across the organisation together.
Parkinson’s UK
A charity ready for change and an opportunity to make an impact and reset creative’s role.
As Brand Marketing Creative Lead, I led the creative and film making team with a new strategic approach to creative delivery. I expanded the film team to reflect the regions and prioritised lived experience and under-represented groups.
I introduced an integrated creative approach successfully extending brand moments and appeals to ensure greater reach and better results and set up processes for co-creation.
In Integrated Agencies
A career delivering integrated creative, with the data driven, response led discipline of the commercial sector.
As Creative Director and strategist in leading agencies for over 20 years, including as CD of what was voted the UK’s leading independent agency (bought by FCB). I’ve worked in the agency now known as HAVAS, and in the agency still known as McCanns.
I’ve run my own agency as Creative Director/MD for 15 years and contracted in many of the top charity agencies including Kitcatt Nohr and Good.
Contact me
Please direct message me via Linkedin. click here