An inspiring creative idea – rooted in truth, designed to cut-through, engage deeper and reach further.

The Creative Direction aligns brand, message and audience in a single, all encompassing creative idea. It’ll bring lived experience to life and it’ll find ways to make people sit up and take notice and it gives them the language to go tell their friends. The Creative Direction connects emotionally and this makes your story go deeper and have greater reach than telling it straight ever will.

The Creative Direction is the ‘North Star’ that ensures consistency. The clarity of purpose means teams deliver with a lot more confidence – which means campaigns tend to be more collaborative and more ambitious.

CREATIVE DIRECTION SUPPORT:

• Proposition development
• The Creative Direction
• Messaging matrix
• Initial Creative Concepts and channel suggestions

A joined up brand narrative delivering flex and consistency for all audiences, in all channels and at all stages of the funnel.

A granular content strategy gives the campaign legs. It’s a fully integrated, multi-channel approach flexing the idea for different channels, different audiences and different stages of the funnel. Hands-on experience actually creating award-winning TV, OOH, DM, email, film, web creative and content in all paid, earned and owned channels keeps everything consistent and cohesive – and deliverable.

The content strategy makes asset delivery smoother, repurposing clearer, testing easier and and ensures response tactics are planned and used thoughtfully to boost income and engagement.

CONTENT STRATEGY SUPPORT:

• Granular Content Strategy
• Asset planning
• Initial Concept development

The creative you’ll need to make things happen – beautifully crafted, delivered without fuss.

All creative assets in every format for every channel. This includes digital ads, organic social media, event films, interviews, animations, infographics, posters, flyers, DM packs, and webpages. From concepts to finished artwork, versioning to scripts to fully edited films.

CREATIVE SERVICES:

• Creative concepts
• Scripts and storyboards
• Art Direction on shoots and filming
• Film and animation production
• Copywriting and design
• Asset creation and technical artwork
• Wireframes and digital

Creative hits OKRs across all paid, owned and earned channels and is optimised to perform.

Creative decision making doesn’t stop with delivery. This is about testing, learning and tracking and being able to read the data and see people in the numbers – and then making decisions for optimisation so that the brand narrative stays consistent, learnings build and you stay on top of your CTR and ROI.

IMPLEMENTATION SUPPORT:

• Channel choice and campaign plan
• Testing plan
• Analysis of results and recommendations.

Inspiring your creative team, and helping them to think like Creative Directors.

Delivery is important and your in-house team will have BAU running smoothly. But being on brand is more than just logos and colour-ways. When creative bring their strategic insight and emotional, creative intelligence to bear, they shift gears, thinking not just like designers, but like Creative Directors. And you rely less on agencies as a result.

CREATIVE SUPPORT:

• Mentoring creative leads and teams
• Creative Direction workshops
• Creative processes and ways of working
• The creative brief

Cross-organisation, multi-channel, fusing brand and fundraising

Integrated strategy is a wide ranging approach for consistent, cohesive comms. It finds opportunities to surface work from across the organisation, it considers all audiences, all stages of the funnel and breaks down silos so that fundraising has brand leverage, and in turn, fundraising appeals add substance and proof of delivery to the brand narrative.

CREATIVE SUPPORT:

• Integrated workshops
• Strategy support and ‘integrated map’
• Creative briefs

Working with agencies, and getting the best out of them.

Having your own Creative Director’s voice in the room tends to help teams keep things on track. Having someone who’s been both sides of the table helps ensure agencies work well with you, and you deliver what they need to get the best out of them. That way more ambitious, joined up campaigns can be delivered, agency delivery dovetails with in-house delivery and budgets tend to go further.

CREATIVE SUPPORT:

• Working with agencies
• Reviewing creative
• The agency brief
• Pitch process

Contact me

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Or call 07739 478 289