Powerful storytelling. Direct Mail to Cold and Warm audiences over Lent 2025 for the Christian organisation tackling youth homelessness, YMCA. This was delivered with original photography, telling the story of a young woman with nowhere to turn, facing emotional and physical abuse at home, living in a car over winter. In real life, I discovered that her story resolved over Lent when she came to her local YMCA, and Easter represented a new Beginning for her.

Photography: Jim Birchenough