Project Description

Fulfilling lives. Fulfilling careers

Care UK is a national provider of dementia care. From the insight interviews I conducted it became clear that all staff, including those not normally seen as ‘carers’ (chefs, cleaners etc) have a common bond – it’s not just a job, they all care and take pride in the contribution they make

Delivering fulfilling lives for people with dementia is important. And working for a company that delivers fulfilling careers – because of training, development, career chances AND the chance to care too – was important. So we developed the proposition, fulfilling lives, fulfilling careers. We’d tell the stories of residents and staff and the lengths gone to deliver fulfilling lives to both.

We achieved a monthly application rate increase of nearly 330% – from an average of 3,500 applications a month to 15,000. A particular area of focus was also Apprenticeships which achieved 3,000 applications in the first two weeks.

Photographer Gareth Gatrell