Traditionally a film website will show the trailer, a synposis, filmmakers statements and biogs and where it can be seen. I wanted to go a step further.
Documentaries have big stories to tell, and within them there are often many other stories that are part of that, and that draw out interesting angles, colour and context. So when I was asked to be involved in the production to deliver the website it sounded like a classic granular content strategy was going to drive. I dug deep into the cutting room floor and unearthed some fantastic, horrific, illuminating stories which I pulled together working closely with the film’s director, Rob Lemkin.