12,000 men die of prostate cancer every year. That’s one man every 45 minutes. Most men with early prostate cancer don’t have any symptoms and with no screening program, too often a man’s prostate cancer diagnosis is being picked up by chance. The DRTV appeal was developed with the agency an dmy role was to support with concept developmen tan dmessaging  an dto develop the integrated campaign.

My role was to bring together the creative elements of the integrated campaign working with the agency on the script and delivering all key messaging and headlines, helping to craft the creative direction (Chance) and bringing this and the Direct Mail appeal together. My approach was to add proof points to the construct in the TV ad using real stories, men with prostate cancer and a prostate surgeon telling their experience of chance and incidental diagnosis

I led the work in the charity’s own channels writing and delivering webpages, PPC, email, journeys, articles, home page take over, filming interviews and delivering the strategy and messaging to be used by the organic social media team and ensuring consistency throughout in the delivery of the integrated campaign coordinating colleagues across the organisation.