Parkinson’s Connect
Parkinson’s Connect is a new (2022) support service for people with Parkinson’s from Parkinson’s UK. As creative lead I led the digital strategy delivering 2 films (from across the nation), 2 animations and a comprehensive paid and owned media digital campaign. The Campaign targeted HCPs to sign up to refer into the service.
The campaign achieved all its targets within 2 weeks. The service user campaign is coming soon.
Digital campaign creative. Lightbox to view
Lightbox. Click image to play
The campaign included films with HCPs talking about the need for the service which were filmed across the nation to include consultants, specialists, nurses, therapists and a second film from the perspective of a Service manager, on ease of use and implementation.
HCP film
Service Manager’s film
The campaign was aimed at recruiting Health Care Professionals (HCPs) and trusts as referrers into the service. The strategy involved owned and paid across twitter, Facebook (Meta) and Linkedin and on specialist HCP platforms with banners and MPUs.