It doesn’t have me
2022 Brand TV campaign for Parkinson’s UK. As creative lead I led on the TV ad, developing the creative direction, ‘ it doesn’t have me’. It came from meeting with the Parkinson’s community and in conversation with them. They universally identified with the direction and I worked closely with them to take it further.
I wrote the script, directed the filming, did the interviews, oversaw edits and final delivery – including the 30 second TVC, 1 minute cinema ad, 6x long form videos (only 4 published so far), press ads and my creative direction and strategy led the social media campaign drilling into each person’s story.
![tvc1](http://www.daveedwardscreative.co.uk/wp-content/uploads/2022/12/tvc1.png)
![tvc2](http://www.daveedwardscreative.co.uk/wp-content/uploads/2022/12/tvc2.png)
![tvc5](http://www.daveedwardscreative.co.uk/wp-content/uploads/2022/12/tvc5.png)
Shafaq – not ever giving in.
Tizzy – not defined by it. At all.
Simon – living his best life
Darsha – Support network
1 minute cinema ad
![ads_2](http://www.daveedwardscreative.co.uk/wp-content/uploads/2022/12/ads_2.png)