2022 Brand TV campaign for Parkinson’s UK. As creative lead I led on the TV ad, developing the creative direction, ‘ it doesn’t have me’. It came from meeting with the Parkinson’s community and in conversation with them. They universally identified with the direction and I worked closely with them to take it further.

I wrote the script, directed the filming, did the interviews, oversaw edits and final delivery – including the 30 second TVC, 1 minute cinema ad, 6x long form videos (only 4 published so far), press ads and my creative direction and strategy led the social media campaign drilling into each person’s story.