The Utility Warehouse customers aren’t just private households. The same offering is made to businesses. But distributers don’t tend to push the business product.
We needed to state the business case simply and support it with testimonials. If distributors see the website is a simple tool they can use – and in keeping with the main website which they have already started using, then they will know signing up businesses is going to be easy.
The business website needed to be managed by a different team at the clients end and was going to be a lot simpler than the main site as it wasn’t fully transactional.